Google Analytics Guide Manual do Utilizador descarregar pdf (Página 22)

Setting Up Goals: Define the Funnel Path

http://www.yoursite.com/donationthankyou

Donation Confirmation

http://www.yoursite.com

http://www.yoursite.com/donations

http://www.yoursite.com/donations/cart

Home Page

Donation Page

Thank You Page

The next step is to define your Funnel Path: the pages you expect visitors to click through to

reach a goal.

For example, if you are trying to track people who are making a donation on your site, this is

where you put in the URLs of all the pages they’ll likely visit on the way to making a donation and

getting your “Thank you for your donation” page. This funnel might include your homepage,

donation page, shopping cart page and finally your goal, or “Thank you,” page.

• For each funnel step, enter a full URL (including the “http://” prefix), and give the step a name

such as “Donation Page” or “Donation Check Out Page”.

While creating these steps is optional, we strongly recommended that you do so, since the

Defined Funnel Navigation report will show you how effectively you retain visitors throughout

the conversion process. When you define steps, you can see if visitors are taking the path you

expect, and where they may be losing interest.

If you run an e-commerce site, a recommended funnel would define the checkout steps that lead

up to a completed purchase. In this example, the funnel generally would not include individual

product pages -- rather, it would consist only of those final pages that are the same with all

transactions.

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