Google Grants Beta A BEGINNERS GUIDE Manual do Utilizador descarregar pdf (Página 12)

‘Inactive for search’ keywords

A keyword is marked inactive for search if it doesn’t have a high enough Quality Score and

cost-per-click (CPC) bid to trigger ads on Google. This means your keyword’s CPC bid

doesn’t meet the quality-based minimum bid (See diagram below).

You may find that one of your keywords is marked inactive for search although no other or

very few ads are appearing for a search on this particular keyword. Your quality score is

specific to your account so the level of competitor bidding on any one keyword will not affect

your keyword status. You will also find information on how Quality Score affects your

keyword status at

http://www.google.com/support/grants/bin/static.p

y?page=qualityscore.cs.

How can I activate an inactive keyword when CPC's are limited to a $1.00?

Since your Google Grants account is limited to a $1.00 max CPC, you are unable to activate

keywords whose minimum bid is above $1.00 by raising your bid.

If you want to activate a keyword that is 'inactive for search', we suggest you first try

optimizing your keyword, ad text, and campaign.

For example, consider adding your keyword to your ad text, or changing your campaign

targeting options. Please ensure that the keyword is highly targeted and relevant, as it will be

difficult to reactivate general keywords through optimization.

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