Google Search hero Utility Belt Instruction Manual Manual do Utilizador descarregar pdf (Página 12)

- 10 -

“I use a number of ways to generate keyword lists,

including the Google AdWords Keyword Tool which now

shows the previous month’s search volume by keyword.”

“A recent campaign for this hotel had a CTR of 2%. The

average search volume is 246,000 for ‘barcelona hotels’.

So, I may receive 4,920 clicks. I use the est. average CPC

to calculate the monthly budget: £17,810.”

Research impression levels using the Keyword Tool

A bar indicates advertiser

competition on a given keyword

View the previous

month’s search volume

View the average

search volume

Google AdWords Keyword Tool:

http://adwords.google.co.uk/select/KeywordToolExternal

1 2 ... 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Sem comentários

Google Search hero Utility Belt Instruction Manual Manual do Utilizador Página 12