Google YouTube Creator Playbook Guide Version 2 Manual do Utilizador descarregar pdf (Página 14)

Programming & Producing

The First 15 Seconds

Strategy:

Make the beginning of your videos compelling to your viewer.

Why It Works:

Attentions spans are short. Hook viewers right from the start and increase

engagement for the entire length of the video.

How To Do It:

Accomplished through production and video structure.

14"

1 32 4 5

Time Cost

Moderate:

Less than 1 Hour

Impact Optimization Type Effect

•  Engagement

•  Subscribers

•  Video Ranking

•  Views

1 2 ... 9 10 11 12 13 14 15 16 17 18 19 ... 90 91

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Google YouTube Creator Playbook Guide Version 2 Manual do Utilizador Página 14