Google Changes to AdWords Reporting A Comprehensive Guide Manual do Utilizador descarregar pdf (Página 6)

Ad group reports

To see statistics by ad group, visit the “Ad groups” tab and download the data table

as an ad group report.

Before After

Like the campaigns table, you can set up a “Campaigns/Ad Groups” ﬁlter to see only

certain ad groups in the table.

Placement/keyword reports

The Placement/Keyword report in the Report Center combines performance data

for both keywords and managed placements in one report. In the Campaigns tab,

you can run reports for keywords and placements separately.

Before After

To download a keyword report, click the download button in the toolbar above

the data table on the “Keywords” tab. Similarly, to download a placement report,

click the download button in the toolbar above the managed placements table on

the “Networks” tab.

Ad reports

Ad reports let you easily compare and analyze the performance of ads across

your account. These reports are especially helpful for identifying eective

messaging strategies.

Before After

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Google Changes to AdWords Reporting A Comprehensive Guide Manual do Utilizador Página 6