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Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central

Google's Search Engine Optimisation

Starter Guide

Version 1.1, published 13 November 2008

Welcome to Google's Search Engine Optimisation Starter Guide. This document first began as an effort

to help teams within Google, but we thought it'd be just as useful to webmasters who are new to the

topic of search engine optimisation and wish to improve their sites' interaction with both users and

search engines. Although this guide won't tell you any secrets that'll automatically rank your site first for

queries in Google (sorry!), following the best practices outlined below will make it easier for search

engines to both crawl and index your content.

Search engine optimisation is often about making small modifications to parts of your website. When

viewed individually, these changes might seem like incremental improvements, but when combined with

other optimisations, they could have a noticeable impact on your site's user experience and performance

in organic search results. You're probably already familiar with many of the topics in this guide because

they're essential ingredients for any web page, but you may not be making the most of them.

Search engine optimisation affects only organic search results, not paid or "sponsored" results

such as Google AdWords

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Resumo do Conteúdo

Página 1 - Starter Guide

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central Google's Search Engi

Página 2 - • Size: Small, ~250 pages

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central A sitemap (lower-case) is

Página 3

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central • Put an HTML sitemap pa

Página 4

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central A blogger finds a piece

Página 5

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central • Offer exclusive conte

Página 6

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central • Format links so that

Página 7

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central Good practices for headin

Página 8

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central Our image wasn't d

Página 9

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central • Use commonly supporte

Página 10

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central directories or subdirecto

Página 11

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central A comment spammer leaves

Página 12 - Good practices for content

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central Even though this guide&ap

Página 13 - Write better anchor text

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central Promote your website in t

Página 14

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central Make use of free webmaste

Página 15 - Optimise your use of images

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central Helpful resources for web

Página 16 - Good practices for images

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central If your document appears

Página 17

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central A relevant, deeper page

Página 18

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central The beginning of the des

Página 19

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central A user performs the quer

Página 20

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central search engines. Also, it

Página 21

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central Below is another example,

Página 22

Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central • Provide one version of

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