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Google Search Appliance: Search Protocol Reference 101

Chapter 6

Advanced Search Reporting Service /

click Protocol Chapter 6

Advanced search reporting enables administrators to see what types of links a user chooses on a search

results page, and more generally to track all actions that a user performs such as clicking navigational

links. This information enables administrators to improve access and latency of search results, and to

understand user click behavior. This document contains reference information about request

parameters and the information logged by the search appliance about user click behavior.

An administrator enables advanced search reporting in the Admin Console’s Search > Search Features

> Front Ends > Output Format page. The search appliance then modifies search result pages by

inserting JavaScript on the page for tracking all links that a user clicks. When a user clicks a link in the

search results, the JavaScript executes in the browser, requesting a URL from the search appliance. The

URL starts with

/click

and contains information about the link. The arguments given in the URL are

logged on the search appliance, and the search appliance returns a response to the browser. The

browser then retrieves the URL on which the user clicked.

The

/click

URL is not visible to users. This URL has little effect on user-perceived latency because the

processing is performed on the client side, and both the request and response are as minimal as

possible.

This document enables advanced administrators to understand the

/click

URL information that is sent

to the search appliance. Administrators who monitor network data may see this information.

Programmers can also use this information in custom applications.

For information about configuring advanced search reporting in the Admin Console, see “Gathering

Information about the Search Experience” in Creating the Search Experience. For information on search

requests, “Request Format” on page 6.

The following describes how an advanced search reporting request is handled by the search appliance.

1. The user submits a search request to the Google Search Appliance.

2. The search appliance sends back search results.

3. The user clicks a URL in the search results.

4. The browser sends the associated URL to the search appliance.

5. The browser also sends a hidden

/click

URL to the search appliance containing advanced search

reporting parameters about the link that the user clicked. For more information, see “Request

Parameters” on page 102.

6. The search appliance responds to the browser by sending an HTTP status code of 204 (no content)

to acknowledge receipt of the

/click

URL. For more information, see “Responses” on page 104.

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