Google Grants Ongoing Management Guide Manual do Utilizador descarregar pdf (Página 9)

Basic Management: Using Reports

In the next few pages, weʼll walk you through how to schedule the Keyword

Performance report and how to use this data to refine your keyword list. If you

choose to go further in your account management (which we encourage you to

do!), read on to learn how to run a Search Query report to expand your keyword

list. Lastly, weʼll show you how to run an Ad Text report to review and improve

the ads youʼve created.

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Google Grants Ongoing Management Guide Manual do Utilizador Página 9