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GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui
Manual do Utilizador
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Appendix
Resources
Glossary
Workbook
118
3. Storyboard
& Shot
List
Title:
Dialogue:
Shot #:
Video:
Dialogue:
Shot #:
1
2
...
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GROW YOUR BUSINESS
1
WITH YOUTUBE
1
Business
2
YouTube Success Stories
3
About YouTube
4
HOW TO USE THIS GUIDE
5
YOU MAY NOT KNOW IT
7
BUT YOU HAVE A REMARKABLE
7
STORY TO TELL
7
Make a Plan
9
Creative Strategy
10
(cont’d)
11
GETTING STARTED
14
Informational Videos
15
Educational Videos
16
Sales Videos
17
Step 3: Write a Script
18
Scriptwriting in 3 Parts:
19
The Beginning
20
The Middle
21
The Conclusion
22
The Middle (cont’d)
22
Step 4: Make a Storyboard
23
Shoot Your Video
24
RESOURCE
25
Good audio is the key
27
Avoid zooming while recording
27
Equipment Checklist
28
Edit Your Video
29
YouTube Video Editor
30
Step 3: Add Music
32
Publish to YouTube
34
Edit Publish
35
NorthlakeBnB
36
NorthlakeVacations
36
NorthlakeDreams
36
VermontBnB
36
VTBedandBreakfast
36
MANAGING YOUR
39
IF YOU JUST UPLOADED YOUR
40
Overview
41
Make Your Video Discoverable
42
Step 1: Add a Title
43
Step 2: Write a Description
44
Step 3: Add Tags
45
Step 3: Add Channel Tags
49
Design Your Channel
51
Step 1: Update Your Logo
52
Step 2: Change the Background
53
Encourage Dialogue
56
Step 2: Add Annotations
58
Step 3: Write Captions
59
Step 4: Keep Settings Social
60
BUSINESS
61
YOU’RE OPEN FOR BUSINESS
62
GET THE INSIGHTS YOU NEED TO
89
GROW YOUR BUSINESS ONLINE
89
Learn the Tools of the Trade
91
YouTube Watch
92
YouTube Analytics
94
YouTube Analytics: Overview
95
AdWords for video
96
TRACKING YOUR
100
Success Story: Your Business
106
1 Resources
107
2 Glossary
107
3 Workbook
107
Resources
108
Video Creation Resources
109
Help & Support
109
Research & Trends
110
Glossary
111
Appendix Resources
112
Glossary Workbook
112
Workbook
114
1. Creative Strategy
115
3. Storyboard & Shot List
118
4. Equipment Checklist
119
Publish:
120
Promote:
121
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