Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Manual do Utilizador Página 64
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PROMOTING YOUR
BUSINESS
Promote
You can promote your video to potential customers on
YouTube and across the web at the exact moment they’re
thinking about your product or service. How? It’s easy with
AdWords for video.
YouTube + AdWords: The emotion of video meets the
science of online advertising.
Jumpstart Your Trac with an Ad Campaign
Success Story: Ceilume
Ceilume is a family business that has made
decorative ceiling tiles for more than 60 years.
Ceilume’s president, Ed Davis, started with YouTube
video ads in 2006 and his ‘Can I Aord a coered
ceiling’ video has reached more than 293,000 total
views and helped generate more than 1 million
channel views on YouTube.
See the Ceilume channel at: www.youtube.com/ceilume
“YouTube generates 5 percent of our sales and 40
percent of our impressions. At the same time, YouTube
consumes only 7 to 8 percent of our marketing budget.”
Ed Davis
President, Ceilume
www.youtube.com/ceilume
- GROW YOUR BUSINESS 1
- WITH YOUTUBE 1
- Business 2
- YouTube Success Stories 3
- About YouTube 4
- HOW TO USE THIS GUIDE 5
- YOU MAY NOT KNOW IT 7
- BUT YOU HAVE A REMARKABLE 7
- STORY TO TELL 7
- Make a Plan 9
- Creative Strategy 10
- (cont’d) 11
- GETTING STARTED 14
- Informational Videos 15
- Educational Videos 16
- Sales Videos 17
- Step 3: Write a Script 18
- Scriptwriting in 3 Parts: 19
- The Beginning 20
- The Middle 21
- The Conclusion 22
- The Middle (cont’d) 22
- Step 4: Make a Storyboard 23
- Shoot Your Video 24
- RESOURCE 25
- Good audio is the key 27
- Avoid zooming while recording 27
- Equipment Checklist 28
- Edit Your Video 29
- YouTube Video Editor 30
- Step 3: Add Music 32
- Publish to YouTube 34
- Edit Publish 35
- NorthlakeBnB 36
- NorthlakeVacations 36
- NorthlakeDreams 36
- VermontBnB 36
- VTBedandBreakfast 36
- MANAGING YOUR 39
- IF YOU JUST UPLOADED YOUR 40
- Overview 41
- Make Your Video Discoverable 42
- Step 1: Add a Title 43
- Step 2: Write a Description 44
- Step 3: Add Tags 45
- Step 3: Add Channel Tags 49
- Design Your Channel 51
- Step 1: Update Your Logo 52
- Step 2: Change the Background 53
- Encourage Dialogue 56
- Step 2: Add Annotations 58
- Step 3: Write Captions 59
- Step 4: Keep Settings Social 60
- BUSINESS 61
- YOU’RE OPEN FOR BUSINESS 62
- GET THE INSIGHTS YOU NEED TO 89
- GROW YOUR BUSINESS ONLINE 89
- Learn the Tools of the Trade 91
- YouTube Watch 92
- YouTube Analytics 94
- YouTube Analytics: Overview 95
- AdWords for video 96
- TRACKING YOUR 100
- Success Story: Your Business 106
- 1 Resources 107
- 2 Glossary 107
- 3 Workbook 107
- Resources 108
- Video Creation Resources 109
- Help & Support 109
- Research & Trends 110
- Glossary 111
- Appendix Resources 112
- Glossary Workbook 112
- Workbook 114
- 1. Creative Strategy 115
- 3. Storyboard & Shot List 118
- 4. Equipment Checklist 119
- Publish: 120
- Promote: 121
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