Google GROW YOUR BUSINESS WITH YOUTUBE A Step-by-Step Gui Manual do Utilizador Página 86
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PROMOTING YOUR
BUSINESS
Promote
Promote Your Video Oine
An easy, eective way to promote your business is to
add links to your YouTube channel in print, traditional
advertising, and in your store or oce.
Business Cards & Letterhead
It’s easy to bring a new level of interaction to these
most basic forms of business communication.
Just add your channel’s URL next to the rest of
your contact information.
QR Codes
You can whisk potential customers to your
YouTube channel by adding a QR code to business
cards, print ads, delivery vans—or anything else in
the physical world.
When people snap a picture of your code with a
QR reader, such as a smartphone with the Google
Goggles app, they’ll be instantly transported to
your mobile YouTube channel. All you need to do
is enter your YouTube channel’s URL into a QR
code generator and add the QR code image to
your promotional materials.
Business card
QR code Google Goggles
- GROW YOUR BUSINESS 1
- WITH YOUTUBE 1
- Business 2
- YouTube Success Stories 3
- About YouTube 4
- HOW TO USE THIS GUIDE 5
- YOU MAY NOT KNOW IT 7
- BUT YOU HAVE A REMARKABLE 7
- STORY TO TELL 7
- Make a Plan 9
- Creative Strategy 10
- (cont’d) 11
- GETTING STARTED 14
- Informational Videos 15
- Educational Videos 16
- Sales Videos 17
- Step 3: Write a Script 18
- Scriptwriting in 3 Parts: 19
- The Beginning 20
- The Middle 21
- The Conclusion 22
- The Middle (cont’d) 22
- Step 4: Make a Storyboard 23
- Shoot Your Video 24
- RESOURCE 25
- Good audio is the key 27
- Avoid zooming while recording 27
- Equipment Checklist 28
- Edit Your Video 29
- YouTube Video Editor 30
- Step 3: Add Music 32
- Publish to YouTube 34
- Edit Publish 35
- NorthlakeBnB 36
- NorthlakeVacations 36
- NorthlakeDreams 36
- VermontBnB 36
- VTBedandBreakfast 36
- MANAGING YOUR 39
- IF YOU JUST UPLOADED YOUR 40
- Overview 41
- Make Your Video Discoverable 42
- Step 1: Add a Title 43
- Step 2: Write a Description 44
- Step 3: Add Tags 45
- Step 3: Add Channel Tags 49
- Design Your Channel 51
- Step 1: Update Your Logo 52
- Step 2: Change the Background 53
- Encourage Dialogue 56
- Step 2: Add Annotations 58
- Step 3: Write Captions 59
- Step 4: Keep Settings Social 60
- BUSINESS 61
- YOU’RE OPEN FOR BUSINESS 62
- GET THE INSIGHTS YOU NEED TO 89
- GROW YOUR BUSINESS ONLINE 89
- Learn the Tools of the Trade 91
- YouTube Watch 92
- YouTube Analytics 94
- YouTube Analytics: Overview 95
- AdWords for video 96
- TRACKING YOUR 100
- Success Story: Your Business 106
- 1 Resources 107
- 2 Glossary 107
- 3 Workbook 107
- Resources 108
- Video Creation Resources 109
- Help & Support 109
- Research & Trends 110
- Glossary 111
- Appendix Resources 112
- Glossary Workbook 112
- Workbook 114
- 1. Creative Strategy 115
- 3. Storyboard & Shot List 118
- 4. Equipment Checklist 119
- Publish: 120
- Promote: 121
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