Google Apps for Work Manual do Utilizador descarregar pdf (Página 26)

Phase 1: Core IT

Create your marketing strategy

Time frame: Weeks 1–2

What and why—marketing the change: It’s not enough to tell users

that something big and important is coming. You’ve got to do it in a

memorable way that feels fresh but is also part of the company’s

character. A good internal marketing strategy for your Google Apps

deployment:

• Creates a positive perception of the project

• Helps to minimize negative rumors related to the project

• Gets people excited about Google Apps

• Increases the impact of your communications

The result: When you complete this stage, you’ll have

• Identified people who can assist with design and execution of the

internal marketing campaign.

• Created a marketing strategy that includes your key messages,

creative concepts, and list of marketing channels.

“We recommend our customers create

graphics using their brand and the

Google logos to make users familiar with

Google Apps before Go-Live.”

—Nathalie Massis, Marketing

Manager, Soluciones Orión

Soluciones Orión is a Google Apps Enterprise

Partner based in Chile.

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Google Apps for Work Manual do Utilizador Página 26