Google Grants Account Creation Guide Manual do Utilizador descarregar pdf (Página 10)

Optional Worksheet: Build your own successful ad group

Using the template below, fill in your organization's information to see how you would

build your first ad group.

_____________ (insert the name of your organization here) created a highly successful ad

group that resulted in qualified traffic to their website. We asked them to share their story

with us, and hereʼs what they had to say: “We had a variety of offerings we wanted to

advertise, so we decided to start by focusing on one theme. To start, we decided to

target ______________ (target audience), in _____________ (specific geographic area).

Therefore, the theme we picked for our ad group was ____________ (specific service

offering). Next we thought “if we wanted ______________ (specific client need) we would

search on Google by typing in ___________ (relevant search query or relevant keyword).” We

also thought that other Google users of this same mindset would search for

___________ (same service offering) by typing in ___________ (keyword) or ___________

(keyword) or ___________ (keyword) or ___________ (keyword). As you can see, all of these

searches had one thing in common - they were all different ways of searching for

___________ (same service offering). At this point we knew we had a number of good

keywords for our ad group.

It then occurred to us that there might be others who were searching on Google for

___________ (slightly unrelated service offering) and that they might type in _________

(unrelated keyword) and ________ (related keyword) to find what they were looking for. We

knew that our ad, geared towards ________________ (initial service offering) would not be

exactly what they were looking for which is why we decided to add ___________

(unrelated keyword) as a negative keyword in our account so that our ad would only show to

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Google Grants Account Creation Guide Manual do Utilizador Página 10