Google Grants Account Creation Guide Manual do Utilizador descarregar pdf (Página 17)

Create ad groups within each campaign

Ad groups let you organize your campaigns into more narrow segments. Each ad group

should have one common theme such as a single product or service that you offer.

Having specific ad groups allows you to pair the most appropriate ad with corresponding

keywords. Your organization will have its own needs, so create as many ad groups as

you need per campaign. Remember: More specific ad groups tend to perform better than

general ones.

Example:

Campaign - Arts Recruitment

Ad Group - Acting class

Ad Group - National fine arts contest/art show

Ad Group - National photography contest

Campaign – Sports Recruitment

Ad Group - Basketball

Ad Group - Football

Ad Group - Soccer

Campaign - School Recruitment

Ad Group - Math tutoring

Ad Group - English/Reading tutoring

Ad Group - Science tutoring

IMPORTANT NOTE:

Avoid lumping all of your keywords into one ad group. Accounts with multiple

keyword themes in one ad group will not be approved. Creating specific ad

groups for your various keyword themes will make your ads more relevant and

enhance your accountʼs performance.

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Google Grants Account Creation Guide Manual do Utilizador Página 17