Google Grants Account Creation Guide Manual do Utilizador descarregar pdf (Página 9)

we created two ads for our Nutcracker ad group.

As you can see, these two ads were directly connected to our keywords. Because both of

these ads spoke directly to our target audienceʼs needs, they clicked on them, bringing

us excellent ticket sales and sold-out performances.

* Negative keywords: You can create negative keywords by preceding an unwanted keyword with a

hyphen. This technique works to limit the display of your ad on searches that don't apply to your

organization and is covered in greater depth later in this guide.

Nutcracker in Melrose

The Melrose Ballet Performs

The Nutcracker. Buy Tickets Now.

www.MelroseBallet.org

The Nutcracker in Melrose

See this Holiday Classic.

Performed by The Melrose Ballet

www.MelroseBallet.org

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Google Grants Account Creation Guide Manual do Utilizador Página 9