Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN Manual do Utilizador descarregar pdf (Página 15)

7. IMPLEMENT FILTERS

TO IMPROVE SITE

SEARCH USABILITY

Participants relied on lters to narrow down search

results, and actually abandoned sites that couldn’t

reduce volume. However, you also need to ensure users

don’t lter themselves into a box - one car dealer site

allowed participants to specify congurations that

didn’t actually exist. Help users avoid problems by letting

them know how many results will be returned with

a particular lter applied.

Key Takeaway

Oer lters to help users get what they

need from search, but make sure users

can’t lter a search to return zero results.

Example from Macy’s Mobile Site.

1 2 ... 10 11 12 13 14 15 16 17 18 19 20 ... 41 42

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