Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN Manual do Utilizador descarregar pdf (Página 22)

12. USE CLICK-TO-

CALL BUTTONS FOR

COMPLEX TASKS

Oer click-to-call at points in the conversion process

that require entry of complex or sensitive information.

Participants appreciated the option to call a nancial

services company to complete an action over the

phone, rather than ll out complicated forms

on their mobile device.

Key Takeaway

Oering a prominent click-to-call button

can keep users from dropping out of

the funnel when they need to provide

complex information.

Example from Progressive Mobile Site.

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Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN Manual do Utilizador Página 22