Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN Manual do Utilizador descarregar pdf (Página 19)

9. LET USERS EXPLORE

BEFORE THEY COMMIT

Placing registration gates too early in a site experience

can be detrimental to conversion. In the study,

participants became frustrated by sites that demanded

registration in order to continue - especially if the site

was an unfamiliar brand. Before oering their personal

information, participants wanted to browse content

and get a sense of what a site had to oer them.

Key Takeaway

Allow visitors to use your site without

registering for an account.

Sample screen for illustration only.

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Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN Manual do Utilizador Página 19