Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN Manual do Utilizador descarregar pdf (Página 8)

2. KEEP MENUS

SHORT AND SWEET

An extensive menu might work well for your desktop

site, but mobile users won’t have the patience

to scroll through a long list of options to try and nd

what they want. Consider how you can present the

fewest menu items possible - for instance, a major

department store rened the product categories

on its mobile site, presenting study participants with

a shorter, more clearly-dened list than on desktop.

Example from Macy’s Mobile Site.

Key Takeaway

A shorter menu with distinct categories

is easier for mobile visitors to navigate.

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Google PRINCIPLES OF MOBILE SITE DESIGN: DELIGHT USERS AN Manual do Utilizador Página 8