Google Creator Playbook Version 4 Manual do Utilizador descarregar pdf (Página 40)

Annotations

Best Practices

• Avoid annotations in the lower third of the video; the

advertisement overlay can obscure them.

• Also avoid annotations along the very top of

the frame. Embedded players may obscure placement

of these annotations.

• Don’t obstruct the actual content. Make sure

annotations add value and do not get in the way of

the viewing experience.

• Don’t bombard the viewer. This can feel “spammy” and

may have an adverse eect.

• When appropriate, set annotations to open a new

window when clicked. Be careful! Don’t take viewers

away from a video too soon.

• Repeat “subscribe” solicitations and other CTAs at the

end of the episode.

• Annotations at the end of a video should open in the

same window.

• Use your best judgment (and Analytics) to determine

the timing, placement, style and number of

annotations included in your videos.

Be creative! The annotation is a exible feature that’s

unique to YouTube – and there are still many uses yet

to be discovered.

Whenlinkingtoavideothatyouwantto

playwithinitsplaylistadd“&list=playlistIDHERE”tothe

endoftheurl.

Spotlight Annotations

Most annotation types are self-explanatory. Spotlight

annotations stand out because they allow creators to

subtly create clickable areas within a video. The text

only appears when a viewer hovers over it with the

mouse; a light outline shows when the viewer’s not

hovering. This is a great way to include unobtrusive

but clickable annotations.

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Google Creator Playbook Version 4 Manual do Utilizador Página 40