Google Creator Playbook Version 4 Manual do Utilizador descarregar pdf (Página 58)

YouTube Analytics

Engagement:

How Do I Increase Audience Engagement?

1. Know Why Viewers Subscribe

Understanding what causes people to subscribe can

help you convert more casual viewers into loyal

subscribers. Do you know which videos are causing

people to subscribe? Is your programming strategy

geared toward those subscribers?

Key Reports:

• Subscribers - Shows which videos people are

subscribing and unsubscribing from most.

• Views vs. Subscribers - Shows how eectively you

are converting subscribers from each view.

Sample Report Uses:

• Examine specic dates and/or videos with high

gains (or losses) of subscribers to learn which

content resonates best with your audience.

• Consider using your most subscribed videos to

inform future content and programming.

• Gain more subscribers by adding subscribe

annotations, calls-to-action, links in the description,

and InVideo Programming to your most

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Google Creator Playbook Version 4 Manual do Utilizador Página 58