Google Creator Playbook Version 4 Manual do Utilizador descarregar pdf (Página 44)

Channel Page Optimization

YouTube channel pages display videos in two ways:

through Browse or the Activity Feed. The Activity

Feed broadcasts channel activity to your subscribers.

To learn more, see “Maintaining the Channel Feed”.

In Browse, subscribed and unsubscribed viewers see

dierent versions of your channel. The unsubscribed

view is your rst opportunity to convince potential

fans to subscribe.

Subscribed View

• Subscribed viewers see personalized

recommendations of “What to Watch Next,”

based on their viewing history. In the default

view, subscribers will see videos they haven’t

previously viewed.

• Your most recent feed posts will appear on your

channel page.

• Promoting a video with InVideo Programming will

push that video more frequently to “What to Watch

Next.” see “Programming”

• Channels listed in the Other Channels module will

be listed as “Suggested” when a user subscribes to

your channel.

Unsubscribed View

• Unsubscribed viewers will see your channel trailer

rst. Enable the channel trailer view and upload a

channel trailer.

• Keep your trailer short. You should be able to pitch

your channel to a new viewer quickly.

• Show, don’t tell. If you’re a comedy channel, make a

funny promotional video. If you’re an extreme

sports channel, incorporate a trick into your video.

Your channel trailer is your elevator pitch to

potential subscribers: How can you convince

rst-time viewers to subscribe?

• Ask viewers to subscribe. Any CTAs should leave

time for the viewer to take action before the

video nishes.

Ifthechanneltrailerviewisnotenabled,

unsubscribedviewerswilljustseeyoursections.

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Google Creator Playbook Version 4 Manual do Utilizador Página 44