Google Creator Playbook Version 4 Manual do Utilizador descarregar pdf (Página 68)

Cross-promotion & Collaboration

Channel Promotion

• Recommendation Activity: Like or comment on

other channels. This passive promotion will appear

in your Activity feed.

• Social Media: Use other social media channels to

spread the word about other channels you like.

Leverage your Google+, Facebook, or Twitter

followers!

• Track the eectiveness of cross-promotions by

examining viewership graphs and subscriber

changes in Analytics. Measure subscribers gained

from the additional views, and assess the stickiness

of your content/channel. How many new viewers

were retained weeks after the promotion?

In-video Promotion

• Guest Star: Appear or guest star on another

channel; it’s a great way to work with other

creators.

• Shout Out: A simple host recommendation can go

a long way. Find short, surprising clips or cli

hangers to hook your audience.

UseVidstatsx.comtoidentifysuccessful

channelsandcomparesubscribergrowth.

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Google Creator Playbook Version 4 Manual do Utilizador Página 68