Google Creator Playbook Version 4 Manual do Utilizador descarregar pdf (Página 59)

YouTube Analytics

2. Know How Eective Your Annotations Are

Annotations are a powerful way to engage viewers

and direct them to continue watching more of your

videos. Viewers have lots of videos to choose from on

YouTube, adding and optimizing annotations on your

videos can help keep more viewers on your channel

and convert them into long-term subscribers.

Key Reports:

• Annotations - Shows click-through (CTR) and close

rates for all of your annotations.

Sample Report Uses:

• Optimize annotation placement and duration to

achieve the highest Click Through Rates (CTR)

possible while simultaneously reducing

Close Rates.

• High CTRs mean viewers are clicking on your

annotations.

• High Close Rates mean viewers don’t nd the

annotations useful, so consider modifying or

removing low performing annotations to improve

the viewing experience.

• Monitor annotated end-cards that promote other

videos and compare CTRs of the given choices to

learn which videos and/or thumbnails attract the

most clicks.

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Google Creator Playbook Version 4 Manual do Utilizador Página 59