Google Creator Playbook Version 4 Manual do Utilizador descarregar pdf (Página 56)

YouTube Analytics

3. Know What Makes Viewers Come and Go

Understanding how audiences interact with your

content can help uncover invaluable patterns, and

empower you to create more engaging content.

Videos with low audience retention rates are far less

likely to be surfaced in Search and Suggested

placements on YouTube, so create a viewing

experience that causes audiences to watch as much

of your video as possible. Do you know why

audiences watch certain videos to the end, while

abandoning others within the rst few seconds?

Key Reports:

• Absolute Retention - Shows which parts of your

video people are watching and/or abandoning.

• Relative Retention - Shows audience engagement

compared to other videos of similar length.

Sample Report Uses:

• A rise in the Absolute Retention graph means

viewers are re-watching that part of the video; a dip

signies that viewers are skipping forward or

abandoning the video altogether.

• Signicant dips in Absolute Retention within the

rst 5-10 seconds can indicate unmet audience

expectations. Make sure your thumbnails and titles

accurately represent the actual content.

• Use audience retention patterns to inform possible

changes to future content topics, styles, pace,

length, and/or packaging.

• Assess “Average View Through” and “Average

Viewing Time” for specic videos to identify which

content types are most likely to drive high

watchtime.

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Google Creator Playbook Version 4 Manual do Utilizador Página 56